Foundation Media Course – 8209

Aim Of Course

The aim of the course is to equip individuals who are Unit Press Officers (UPOs), Media & Communication Officers (MCOs) or Public Relation Officers (PROs) with the skills required to engage with the media.

Outline of Syllabus

By the end of the Course students will be able to:

• Describe the contemporary media environment
• Write effective press releases
• Mentor others for interviews
• Conduct effective media monitoring
• Plan basic public relations and media campaigns
• Conduct effective internal communications
• Handle local and regional media in normal and crisis situations
• Plan press conferences and facilities
• Appreciate the importance of new social media

Course Focus

The Media Environment

• Media requirements and relationships
• The military in the media
• The media officers’ role

Engaging with the Media

• Press releases & Interview techniques
• Minding journalists
• Media shielding

Planning

• Public Relations
• Negative stories
• Media Monitoring

The Military Approach

• Media Operations
• OPSEC
• Crisis management

International Entry Standards

International and civilian students nominated to attend the course should have appropriate experience acceptable to the training executive.

Duration

5 Days

Frequency

12 Per Year

Location

RAF Halton

IELTS

5.5