In 2023, LCpl Creighton, recruited Sgt Pelling and Cpl Hall to sell poppies across Shropshire. The team discovered two pressing issues: a shortage of volunteers and no secure location to count annual donations. They devised an ambitious plan. LCpl Creighton and his team brought military precision to a civilian challenge, addressing the gaps and ensuring donations were processed efficiently and securely.
A week before the counting began, the team set out to retrieve every poppy tin and bucket from Shropshire and Staffordshire. Driving through towns and villages, they stopped at Poppy Officers’ premises to collect the donations. Each tin symbolised the community’s collective gratitude and remembrance.
On November 25th, the operation entered its critical phase: the count itself at RAF Cosford, 30 trainees joined Creighton, Pelling, and Hall, guided by RBL staff Jess and Ian, to sort and count donations. Though the machines used were outdated and required patience to master, the trainees adapted quickly, overcoming the learning curve.
By the end of the first day, the team had counted an impressive £50,000. The sheer volume of donations soon revealed the task’s scale. Each tin and bucket testified to the public’s generosity, requiring focus and endurance to process.
By week’s end, £190,948 was counted - a significant increase from the previous year’s £160,000, achieved in half the time. The accomplishment highlighted the team’s dedication, adaptability, and efficiency.
The funds raised will provide vital support to veterans and their families. Yet the operation’s impact goes beyond financial results - it reflects the power of teamwork and initiative. For the trainees, the count was an opportunity to hone leadership and problem-solving skills. For the leaders, it was a chance to inspire and guide the next generation.
The Royal British Legion Count 2024 exemplifies the enduring power of teamwork, creativity, and determination. LCpl Creighton’s vision, paired with the dedication of his team and the support of the RBL, transformed a logistical challenge into a resounding success.
